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Our Brands

Did you know we owned these brands? All of them. We sell each and every one of them (along with other top fashion outdoor brands) in over 450 stores across the UK. In Outdoor, Millets now trades from 260 stores and Blacks Outdoor from 110 stores, including 11 out of town stores. In Boardwear, Freespirit now operates from 44 stores (2 of which are Mambo and 3 Animal) and O’Neill from 14 stores.

Peter Storm

The hunter, fisherman, backpacker, walker/rambler, young adventurer and yachtsman all rely on our clothing, from Camouflage shorts to waterproofs that can weather a storm.

Millets

With outstanding outdoor kit and staff famed for their knowledge, Millets is one of the best known names on the high street.

Eurohike

From lanterns to tents, airbeds to drinking flasks, our products make for happy campers.

Technicals

Altitude shirts, hiking boots, beanies and more make up the high-spec products of this brand.

Alpine

From the piste to après ski, Alpine is the fashion-conscious choice on the slopes.

Gripfast

From laces for industrial footwear to socks for use with steel capped boots, these are serious products for serious walkers.

Blacks

Bringing fashion to the great outdoors, through a network of 104 stores nationwide.

One Earth

This eco-friendly brand proves that being green can be fashionable, with products from organic cotton t-shirts to a wind-up phone charger and torch.

Stormshield

For the serious runner, trekker or camper this brand is both practical and stylish.

Freespirit

Adrenalin, excitement and challenge – the spirit of the outdoors brought to life in fashion, from surfing to snowboarding.

O’Neill (distribution only)

A legendary name in the history of surfing and boardwear, it’s all about vibrant, cutting-edge gear with real personality.

Mambo

Born in 1984 as a pair of shorts, Mambo’s passion for surfing and unique take on streetwear has allowed it to grow to iconic status.

ALS

From surf shoes to shorts, flip-flops to dresses, this funky brand is at home on the beach – and on city streets.